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ABOUT US

The Autobiography

We own all the cars we list and have thoroughly inspected and reconditioned each one to the highest standards.

If you are looking for a quality used car then The Autobiography is the place to come. With over different models of vehicles consistently in stock we are sure to have the right car for you. Choose from used sport and prestige cars, used executive cars, used family cars, used 4x4, used estate cars, used automatic cars and used diesel cars, as well as always having an excellent selection of used family cars with both petrol and diesel models including Honda, Nissan, Toyota, Fiat, Vauxhall, Alfa Romeo, Mercedes, Volkswagen, BMW, Audi, Seat, Ford, and Renaults always available.

Great Service

The Autobiography is a well established business with a passion for providing a high level of customer service. From the moment that you make your initial enquiry with us, you are a valued customer and we endeavour to provide you with everything that you need to find your perfect car.

We're here to give a great car buying experience that is focussed around your requirements and we check our prices daily to ensure we're the most competitive within our locality.

Let The Autobiography make buying your next used car easy.

Deals and discounts

You’ll receive different types of discounts than you can you use in UK if you buy a car from The Autobiography.

Quality

We never use and sell any s’ ‘d’ ‘n’ catagorised cars and another damaged cars. This is our main rules.

Our Services

  • Can't find the vehicle you want? Let us call on your behalf and present it to you in the most suitable conditions.
  • Do you want to sell your vehicle? Bring your vehicle to The Autobiography.
  • Do you want any swap? We take your vehicle at the value of the vehicle and present it to you under the most suitable conditions.

Missions & Visions & Values

The mission of The Autobiography is to provide top quality and faultless car sales service for customers in The UK. The Autobiography will work to keep and develop customer potentials in order to maintain impeccable customer service with customer satisfactions.

Customer Centric : Making customers' dreams come true by providing a joyful car buying experience.

Entrepreneurship : Relentless innovation and pursuing of new activities.

Accountability : Ownership within the organization and recognition for achievements.

Team : Positive team spirit and collaboration for customer satisfactions.

Sustainable Growth : Long term growth strategies with profits and new car investments.

Learning and Development : Continuous and dynamic learning and growth.

Community Development : Social responsibility with charities & donations in all activities. A sense of always contributing to the greater good.

Market Segmentation

Autobiography segments its customers by type of car ownership.

New Car Lovers:

Owners of newer cars are most likely to purchase a higher model car service. These type of customers want to take a great sales service in their car choice. The goal with these customers is to promote regular use of the sales and deal service. The aim is to inform these customers that Autobiography will keep their car looking as good as it did the day they drove it off the lot.

Older Luxury Car Lovers:

These people have either owned their high-end luxury cars for several years or are unable to afford the expense of a new luxury car but want the feel of relaxed driving. Both of these groups want to keep their cars in the best shape possible. Those who have bought second-hand cars will often spend many hours in their cars and will place high importance on keeping their cars looking good. These owners will change their cars with cheaper and competitive price. The Autobiography will be waiting for them and serving when they arrive.

Sports Car Lovers:

These people are often younger or middle aged men and will regard the look of their car as important. They will also pride themselves on the look of their car. The Autobiography targets them kindly with many range of cars.

Lifetime Lovers:

Many of these people have owned their cars for more than five or six years, and are more likely to be women. They are attached to their cars as friends and though it may be more sensible for them to purchase a new car, they will bring their car for changing occassionally, just when the car is creating some problems. They like their cars to look presentable, and want to keep it in good shape but are not tied up in the look of their car. For this reason, they will not have a detail carried out on their car unless they are selling it.

Local Businesses:

Some local businesses have fleets of cars and small vans that must be looks better to maintain their company image. These businesses will be looking for a cost effective, efficient car sales service to perform this service.